New iPad: How Many Will Use it for Online Shopping?

Getting the new iPad? If so, you're likely to use it for online shopping. Our recent research of those who order multiple items at online retailers shows that 58% have and are likely to use an iPad. Adding iPhone shoppers, 76% of online shoppers use an iOS device.


Android's not totally out of the loop: 24% do their online shopping with an Android device, and another 14% of households have an android device and at least one other iOS device. But in those multi-platform, multi-device homes, the iPad is most preferred. 

For more, see our Early Trends of New iPad Website Traffic and follow us on twitter at @runtrimedia.