Ironman 70.3 Oceanside California Results Analysis

Nearly 2,200 triathletes finished the 2013 Ironman 70.3 California in an average time of 6 hours and 4 minutes. The finish time is roughly consistent with an approximate 6-hour average across the 40+ Ironman 70.3 events we track. And it was nearly the same average time we observed in the 2010 running of Ironman 70.3 California.

Ironman California 70.3 has been one of the most popular North American triathlons for many years. And nearly 3,100 athletes registered to enter the race. But a staggeringly high number of entrants did not start -- DNS was 25% overall. It may be the highest DNS we've observed across the hundreds of triathlons we've analyzed over the years. Of those who started, 5% did not finish, which is fairly typical in half or full ironman triathlons.

Here are the details overall, by age group, compared with 2010, and more.

Ironman Melbourne 2013 Results Analysis

Ironman Melbourne 2013 highlights:

• Conditions: heavy chop in the water led to a shortening of the swim to a single 1.9km loop, and high winds made for a challenging 112-mile bike ride
• Finishers: 1,850 w/2% DNS and 5% DNF
• Average Finish Time: 11:09 with a 1.2 mile swim, compared to 11:32 in 2012, with the complete swim
• Swim: the revised 1.9km course led to surprisingly fast swim times, averaging 32 minutes, making it faster than 1/2 last year's 3.8km swim (2013 = 44% of 2012)
• Bike: cyclists braved high winds on the bike course, averaging 5:54 compared to 5:43 in 2012
• Run: on a fast marathon course, many pros broke the 3-hour marathon mark, and the field averaged 4:32, compared to 4:23 in 2012

Boston Marathon Course Video and Map

See our Exclusive Boston Marathon Coverage, including racing tips and strategies, weather analysis and more.

Also, for everything you need to know, consider Boston Marathon: The Legendary Course Guide.

"Great book!" -- Dave McGillivray, Race Director, Boston Marathon

Course map copyright by Boston Athletic Association.

Boston Marathon 2013 Race Course and Weather Tips: Outside Magazine Features RunTri.com Analysis

The Boston Marathon Course and Weather piece by Gordy Megroz in Outside Magazine's April 2013 issue extensively features our analysis of what to expect on race day, from start to finish, in sun, rain, sleet or snow. Further, it builds on our analysis of correlation between Boston Marathon weather and finish times, which was featured in Outside Magazine's April 2012 issue.

Ironman Search Trends US: Kona, Wisconsin, Arizona, Florida, Lake Placid

Web Search Interest: Ironman Kona, Ironman Wisconsin, Ironman Arizona, Ironman Florida, Ironman Lake Placid, US 2004 to present

Web Search Interest: Ironman Kona, Ironman Wisconsin, Ironman Arizona, Ironman Florida, Ironman Lake Placid, US Last 12 Months

Major Marathon Search Trends: Boston, Chicago, New York City, Marine Corps, Los Angeles

Web Search Interest: Boston Marathon, Chicago Marathon, New York Marathon, Marine Corps Marathon, Lon Angeles Marathon, US 2004 to present

Web Search Interest: Boston Marathon, Chicago Marathon, New York Marathon, Marine Corps Marathon, Lon Angeles Marathon, US Last 12 Months

Marathon and Triathlon Search Trends: Last 12 Months

Web Search Interest: marathon, triathlon. United States, Past 12 Months

Regional Interest: Marathon

Regional Interest: Triathlon

Top Search Terms: Marathon

Top Search Terms: Triathlon

Marathon and Triathlon Search Trends: US 2004-present

Web Search Interest: marathon, triathlon. United States, 2004 - present

Regional Interest: Marathon

Regional Interest: Triathlon

Top Search Terms: Marathon

Top Search Terms: Triathlon

Marathon and Triathlon Search Trends, Worldwide 2004-present

Web Search Interest: marathon, triathlon. Worldwide, 2004 - present

Bold eCommerce Strategies Push Peapod.com beyond $500 Million Revenue

Peapod.com, world's leading online grocery and delivery company, executed bold strategies in 2012, resulting in a record-setting $500 million in revenues. Even better, Peapod has reported growing mobile orders by 50%, to achieve 30% of total revenue, or $150 million in mobile revenue.

We've (WinSight, a leading Web Analytics and eCommerce Strategy consulting firm) been proud to partner with Peapod to develop and implement key strategies to help the company achieve exceptional breakthrough performance. 

Based on 2011 results, Peapod was ranked 52nd on Internet Retailer's Top 500 eCommerce Companies, with reported revenue of $479 million and 6% growth.

In 2012, the growth rate intensified, driven by ground-breaking mobile commerce and virtual store strategies.

• In 2012, Peapod's mobile commerce strategies led to acquisition, conversion and revenue that rank among the top 10 mobile commerce companies in the world. 
• Key to that growth was the implementation of 100 Virtual Mobile stores, perhaps the greatest grocery innovation since the bar scanner at checkout. 

And 2013 is off to an even better start, as the company continues to expand into new avenues of growth, such as Peapod Pickup, where shoppers can order by 10am and pick up their order anytime after 4pm. Business is booming, and we're glad to be a part of the explosive growth.

For more about WinSight's Web Analytics and eCommerce Strategy consulting practice, contact raymondbritt@WinSight.net.