Internet Traffic Dropped by up to 78% During World Cup Final Broadcast

Website traffic traffic to selected sports-related companies dropped dramatically when an unprecedented number of fans turned their attention to the broadcast of Sunday's World Cup Final match between Germany and Argentina,

Site traffic dropped by how much? According to our analysis:
-- Germany: -78%
-- Western Europe: -43%
-- Worldwide: -28%

Here's a snapshot of our analysis in charts, tracking web activity to these sports-related sites hour by hour, before, during and after the World Cup Match. The impact is exceedingly clear.