Ironman Melbourne Results Analysis

The inaugural Ironman Melbourne has quickly earned a spot among our fastest Ironman race rankings, with an average finish time of 11:32. As of midnight, 1478 triathletes had finished, and the DNF rate was in the very low 2% range.

Compared to most other Ironman events, the swim course was lightning fast at an average split of 1:13, the speedy 5:43 bike split was consistent with our analysis that about 50% of an ironman race is on the bike, and the run course also ranked among our fastest, with an average split of 4:24.

Most remarkable about that run split: it's nearly identical to average New York City Marathon time, and only about 30 minutes slower than the average Boston Marathon finish time. For more comparisons see our article in Triathlete Magazine, and Ironman Marathon vs. Stand-Alone Marathon: Which is Faster?






New iPad eCommerce First Glance: How Many Are Shopping on Your Site with New iPad?

It's only been a matter of days, but we're beginning to see evidence of new iPad owners visiting ecommerce shopping sites. A small subset of our iOS/iPad benchmark traffic indicates screen resolution well beyond iPad 2's 1024x768 pixel. Note that nearly 9% of benchmark visitors have screen sizes above 1920px wide; that's iPad territory (though, obviously, most are still non-iPad). We except to see these numbers grow as millions more ipads are sold in coming weeks. Check back for later updates. For more, see New iPads and Shopping: the 58% Rule. and follow us on twitter at @runtrimedia.





New York City Half Marathon Results Analysis

Congratulations to the 15324 runners who finished the 2012 New York City Half Marathon in an average time of 2:01:43.

We analyzed the results of all runners to determine average finish time by age and gender. If you're one of the proud finishers, did you beat the average time for your age group? And if you've also run the New York City Marathon, how did your half marathon compare with NYCM average times?

And if you're interested in running other great half marathons, see our Top 25 Best Half Marathon Rankings.