Going Mobile: 25+% of RunTri's Traffic is On the Run

As you're reading this, there's a good chance you're on the run, almost literally. More than 25% of visitors to RunTri.com (up to 500,000 this year) visit via a mobile device, an increase of 5x the volume of a year ago. It's enough to make us wonder if athletes are checking the site during running or cycling workouts.

What percent of your site traffic is from mobile devices? If it's less than 10%, there's a good possibility you're falling behind your competition. (not sure how to tell what percent of your site's visits are via mobile? we can help; send us an email, and we'll be happy to provide guidance)

How fast is mobile use growing? Only 4% of RunTri.com's website traffic came from mobile devices a year ago. From 4% ro 26% in 12 months. And it's still growing.

If your website isn't optimized for mobile visitors, you'd better get started. At WinSight Consulting, we're seeing an aggressive trend toward mobile in nearly all the companies we've studied.

As much as 20% of your site's traffic could be via a mobile device by the end of the year. Better be ready. If your customers/visitors have a disappointing mobile experience, they'll go elsewhere.

What number is right for your business? We can help; send us an email and we'll get your started.

Source: WinSight analysis. For more, Contact Us.

Boston Marathon Race Pace Charts: Actual Race Results

The legendary Boston Marathon course is one of the more challenging races in the world. Finding the right mile-by-mile pace is key to running your best marathon in Boston. Easier said than done. 

Most marathon pace charts simply take a range of goal finish times and divide them by 26.2, suggesting each mile should be run at the same pace. That's fairly impossible at Boston. The course map's elevation chart barely hints at the difficulty of finding the right mile-by-mile race pace to achieve or beat your goal when you cross the finish line in Boston.

What Boston runners need, when developing their race strategy, are realistic pace charts, based on real mile-by-mile results. We've run Boston 13 times, and have experienced just about every kind of result on the course: from terrible, bad, painful to average, fast and fastest. Here's an overview of our better results. 

Now, the details: race pace charts from three of our best performances. Want to finish with a time around 3:41, 3:12, or 2:54? Here's how to do it, from start to finish.

For more, see our analysis and commentary of Mile-by Mile Splits at Seven Boston Marathon Finishes or see our Complete Boston Marathon Coverage.

Half Ironman 70.3 Texas Results Analysis

Lance Armstrong chose Ironman 70.3 Texas as his second major triathlon in 2012 on a great day for racing in Galveston Texas. Race conditions were quite favorable, and 2,244 triathletes finished the event in an average time of 6:04, four minutes faster than the average of 6:08 in 2011. Unfortunately for Lance, things didn't go quite as well as expected.

Lance faced a very strong field of male pros, and their average finish time was just a bit slower than in 2011: 4:06 vs 4:04.