Flotrack.org Web Analytics: Which Marathons Attracted the Most Visits?

The website flotrack.org is one of the primary destinations for those in search of real-time coverage of running races. We were curious: over the last 11 months, which would be the busiest web traffic day on flotrack.org; which marathon attracted the largest audience.

Of the major marathons, the peak event was the Boston Marathon in April, which brought 29,000 visitors to the site. Interestingly, the US Marathon Olympic Trials, a major event that nevertheless had far less publicity than Boston, was the third most popular on flotrack.org. New York was fourth. Chicago? it's not the spike in September; looks like only 15,000 visited the site to follow the Chicago marathon.

Monthly Web and Mobile Metrics: December 20, 2011 to January 20, 2012

Monthly Mobile-only Metrics: December 20, 2011 to January 20, 2012

11-Month Web and Mobile Metrics: December 20, 2011 to January 20, 2012 (embedded chart)

LinkedIn Web Analytics: Networking Benchmarks

Nearly 40 million US people visit www.linkedin.com at least once a month; the number approaches 100 million worldwide. Charts below highlight LinkedIn visitor trends in key areas: visitors, visits, page views, frequency, traffic sources, demographics and mobile user stats.

The first chart contains web+mobile data from multiple perspectives:

• Monthly: the black bar above the area chart indicates most recent monthly visitors -- 39.7 million US, e.g.
• Weekly: the bold data for people, visits and pageviews are for the most recent week
• Annual: the area chart illustrates daily weekly visits over the last year
• Monthly comparisons: the table below the area chart goes a level deeper into monthly stats, volume changes, mobile

How addicted to LinkedIn are its visitors? About 1/3 of visitors are regulars or 'addicts'.

Mobile User Stats

The 1,655,890 million represents weekly mobile visitors. Same notes as above describe the remaining traffic stats. (Monthly (39.7 million) in the top black bar is still for web and mobile total.)

Interesting to note the mix of mobile devices used to visit LinkedIn: Four out of five mobile visitors come via an iPhone or iPad; Android only 17%. Notable because Neilsen continues to report that Android is the leading mobile operating system, representing more than 1/3 of all mobile devices.

Embedded Live Data

MarathonGuide.com Web Analytics

In the last month, in the dead of winter, more than 150,000 runners visited MarathonGuide.com. Not a bad number, but RunnersWorld.com gets nearly that many visitors daily in the same time period.

Data for total and mobile-only visits are in analysis below; note that the area graphs display daily visitor data.