Bold eCommerce Strategies Push Peapod.com beyond $500 Million Revenue

Peapod.com, world's leading online grocery and delivery company, executed bold strategies in 2012, resulting in a record-setting $500 million in revenues. Even better, Peapod has reported growing mobile orders by 50%, to achieve 30% of total revenue, or $150 million in mobile revenue.

We've (WinSight, a leading Web Analytics and eCommerce Strategy consulting firm) been proud to partner with Peapod to develop and implement key strategies to help the company achieve exceptional breakthrough performance. 

Based on 2011 results, Peapod was ranked 52nd on Internet Retailer's Top 500 eCommerce Companies, with reported revenue of $479 million and 6% growth.

In 2012, the growth rate intensified, driven by ground-breaking mobile commerce and virtual store strategies.

• In 2012, Peapod's mobile commerce strategies led to acquisition, conversion and revenue that rank among the top 10 mobile commerce companies in the world. 
• Key to that growth was the implementation of 100 Virtual Mobile stores, perhaps the greatest grocery innovation since the bar scanner at checkout. 

And 2013 is off to an even better start, as the company continues to expand into new avenues of growth, such as Peapod Pickup, where shoppers can order by 10am and pick up their order anytime after 4pm. Business is booming, and we're glad to be a part of the explosive growth.

For more about WinSight's Web Analytics and eCommerce Strategy consulting practice, contact raymondbritt@WinSight.net.

Running Shoe Brand Web Analytics: Google Search Trends

Search Trends 2004 to Present by Brand

Search Trends 2012 by Brand

Top 10 Search Terms by Brand




Top Search Locations by Brand (color-coded to match Trends chart)





Search Trends by Major US Marathon

Qualifying for Ironman Kona: 1662 Kona Slots Allocated Across 35 Ironman and Ironman 70.3 Races

By Raymond Britt -- To get to Kona, you need to qualify, and to qualify you need to win one of the very few Kona slots in your age group. For the 2012 season, we estimate 1662 slots are available from 28 Ironman races and 7 Ironman 70.3 races. See Ironman Qualifiers and Slots per Race 2011-2012.

The number of slots per race is just the starting point. The slots are then distributed across age groups. This table presents the slot allocation for Ironman races Kona 2010.

Also see our Analysis of Kona Qualifying Times for each age group and race listed here and our Allocation of Kona Slots by Event and Age Group graphs.

For advice and guidance, see our Complete Qualifying for Kona Coverage, and our book  Qualifying for Kona.